Wal-Mart announced that sometime in 2013 it will begin offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the wines at affordable prices in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. 'However, branding will be very important.'
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back to tell me that this is a hoax. I know Squirrel is not a red meat.
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